Market Research

We specialize in providing end to end primary research services to global market research firms. Our Market Research Outsourcing division offers high quality and reliable research services to our clients worldwide, thus helping them to stay focused on their core competencies. The superior insights that we provide help decision makers in taking critical business decisions about the development and marketing of their products and services.

Besides data collection, our primary research services also include questionnaire designing, translations and survey programming.

We offer best in class CATI & CAWI solutions to our clients across America, UK, Asia Pacific and Middle East. We have successfully completed numerous studies in FMCG, Healthcare, Professional Services, Manufacturing, ITES and Retail.

We use multiple mediums for data collection depending upon the requirement of the campaign.

• Primary Research Data Collection

Once the study is programmed, we soft launch the project by carrying out a small percentage of the interviews. The incidence and drop-off rates are reviewed and shared with the clients to ensure the project is on target. Upon approval, the project is fully launched.

Sample management does not stop at the beginning of the project. Our Primary Research Team closely monitors quotas, sub-quotas, open ended responses and balancing requirements throughout the life cycle of the study.

• Secondary Research

We also provide extensive secondary research services using both off-line and online research sources such as internet and industry databases. At times, secondary research is required during the preliminary stages of research to determine what is known already and what new is required.

• Data Quality

Data quality is very critical to our business. Our clients depend on the data we provide for taking critical business decisions. It is crucial to eliminate survey respondents who are not engaged or who do not provide honest or thoughtful answers.

We believe in continuous improvement of our quality methodologies that enables us to provide high data quality to our clients.

• Survey
• Data Cleaning
• Document Scanning
• Forum Processing

Our clients have access to the progress and status of the studies launched. Because the reports are online, it can be viewed anywhere/anytime by our clients. Reporting templates can be created as per the project requirement and reports can be filtered/viewed by department, geography or other parameters.

We provide interim reporting during the course of the project. We deliver data files in several formats including Excel, SPSS, and Cross Tabs. Our Team develops top line or full reports, depending on the requirement.

Survey programming team has specialized skills and extensive experience in online market research the expertise is leveraged to address all types of client’s requirements right from basic to complex.

Our programmers are qualified from well-known universities of India. They are experienced in using Java script, ASP, and programming surveys in Flash, and are adept at managing survey look and feel to ensure an engaged respondent. Our team can also add images, audio, and audiovisual stimuli to the survey. They can program multi-lingual studies and questionnaires with complex logic.

• Translations of questionnaire in different languages
• Login and password for secure access
• Generation of unique Tracking-IDs
• Open and close ended coding
• Skip patterns
• Multiple Choices
• Piping Logic
• Randomization and Block rotation
• Advanced quota settings
• Storing De-rotated data on back-end
• Tables
• Scaling questions
• Ranking questions
• % Calculations

We leverage our existing database of organization to build a panel; We built a panel for business and consumer interest over past one year. Till now, we are getting tremendous response from our panellist and we have been able to recruit 3000+ business panel, as well as consumer panel.

Our Panel includes Directors & C level job titles from different industries.