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DATABASE MANAGEMENT

Database Management

Database Management is our core business. Machwan is one of the top database management companies in India. We are the pioneers of systematic generation of database and management services targeted for various Industries. We assist our customers in acquiring and maintaining critical & big databases in across verticals & sub-verticals. Our resource center is the hub for generating, validating and updating databases o our own or asper customer requirements. This continuous process of upgrading databases and generating leads over the last decade has resulted in a profiled database of more than 200,000 companies (includes listed, ET 500 and BT 500/1000 companies) in programmatic way. MCR’s array of services cuts across various technologies and business automation sectors.


Database Mining

Data mining at Machwan transforms raw data into meaningful, usable information.

At Machwan, we use various sources to specially generate our databases and make these available in different templates customized to our customers’ requirements. To make the database pertinent, we pass it through multiple layers of activities, such as:

Data Standardization > Data Cleaning > Data deduplication > Data Validation

Database Cleansing is the action of identifying and then removing or amending any Incorrect, Incomplete, Duplicated data within a database. It is also called Data Scrubbing. Machwan is database Cleansing company in India. Information collected from various sources and available in different formats are converted into meaningful data. Standardization ensures portability of data within various departments of the same company.


Database Profiling

Database Profiling is very important for organizations to profile, update and manage the business-critical information regularly, constant validation and updating of data plays a major role in database management as it keeps the data relevant and up to date.


Contact Profiling

Contact Profiling is a special type of data profiling used for identifying and profiling the database of the target audience. This exercise ensures the best of the target groups are nurtured and restored for business opportunities.


Database Tracking in Programmatic Manner

This is basically an extended form of validation and updating process whereby a huge chunk of data/critical business information gets tracked regularly over a period.


Vertical / Segment Focussed Profiling

Segmenting the marketing vertically means selecting a specific niche area and branding yourself as a product or service that specializes in that niche area.


Competitive Intelligence by Products, Categories & Brands

Market Intelligence also includes the information relevant to a company's market, competition and other business critical data points collected and analyzed.